Can you tell us about the project you're currently working on? What inspired you to make it, how are you making it, what do you hope it achieves?
I'm working on a project called 'Dreamscapes,' a series of artworks that delves into the intersection of virtual fashion and today’s lifestyles, while visualising the omnipresent topics climate change, energy dynamics, and connectivity. The inspiration behind 'Dreamscapes' stems from my fascination with fantasy realities and the passion of creating and presenting digital fashion in 3D and augmented reality.The artworks "BLOOM", "EMISSION" and "CHARGED" serve as food for thought about the intertwining of our virtual and physical worlds and explore the relationship between fashion, technology and the global challenges we face today. This is the first part of this series and another one is about to be dropped very soon. Stay tuned on my channels on Instagram, especially my broadcast channel on Instagram and Twitter.
Let's dive deeper into a single work, share a work with us and let us know why you love it.
I'm particularly drawn to the piece 'CHARGED'. What captivates me about this work is the symbiotic relationship depicted between the avatar ALNEA and her glowing jacket. The jacket is not just a fashion statement but a dynamic reflection of the environment, responding to the energy dynamics at play.
It embodies the intersection of virtual fashion and our environments, serving as a visual metaphor for the interconnectedness I explore in 'Dreamscapes.' The piece, for me, encapsulates the essence of the series—bridging the gap between art, technology, and the environmental topics.
NFT Magazine has teamed up with the Crypto Mermaids: https://www.gretchenandrew.com/crypto-mermaids to help more people understand and celebrate cryptoart. We find there is often a technical or cultural barrier to more people appreciating your work. What do you wish more people understood about NFTs, crypto art, or Web3 that would also help your work be properly celebrated?
It would be nice if more people who are interested in NFTs can easily get onboarded to this new space for art. Often the technical requirements are a barrier to access it. NFTs are an addition and an enrichment to the art world, offering artists and collectors new avenues for ownership and authenticity. It's a paradigm shift that opens up possibilities for innovation, collaboration and supports artists in unprecedented ways.
For artists in the NFT and Web3 space, this is an exciting environment to enjoy and share art. And it's theoretically accessible to any artist who wants to explore it.
Tell us about what your creative practice looks like. When do you work, where do you feel inspired etc..
I find that I often have my most creative moments after doing sport or taking a break from my work. This break gives me the mental space to think more intensively about my projects. In these moments of reflection, I discover new dimensions or aspects that I can improve in my work. As soon as I realise there is more to add or refine, I jump back into the work, fueled by the clarity and inspiration that comes from stepping back and allowing ideas to flow.
How and when did you get into NFTs?:
I've been interested in blockchain technology since the early days of cryptocurrency. As soon as NFTs emerged around 2015, I followed the space closely, although I wasn't actively participating at the time. It wasn't until 2021 that I minted my first NFT, on hicetnunc.xyz. Since then, I have been very fortunate that my artwork has been collected by hundreds of collectors. I would like to take this opportunity to thank each and every one of my collectors once again. The evolution of technology and the growing potential for artists within the NFT space has motivated me to actively engage and contribute to this transformative ecosystem.
How have your views on NFTs evolved since?:
My views on the NFT space have remained the same since my initial involvement. I still see the immense potential and believe that this area will flourish in the future and perhaps evolve in different ways. The creation and sharing of digital artworks using blockchain technologies will, in my opinion, endure and have a lasting impact on the art world.
What are your views on "the traditional art world" and how do you relate to it, or not?:
I see a lot of overlap between the art world and the digital NFT world. The longer you stay in the space as an artist and the more you can communicate your views in an artistic way, the more people can see it and identify with it and even share perspectives with the artist. The longer you stay in the space as a collector, the more experience you gain, and the opportunity to discover many new artists that are unique rises.
What are you doing to endure crypto winter?:
Crypto winters or ups and downs certainly impact some areas if this industry. Fortunately this is not really affecting my motivation or creativity and therefore I prefer to focus on having fun while creating and continuously improving myself in my craft.
Allan Berger is a Vienna based digital creator in the field of augmented reality and 3D. For him art is all about staying curious, exploring and working with innovative technologies. His path led from graphic design to the design and programming of websites in Flash to today's modern web technologies, on to motion graphics and the creation and animation in 3D and augmented reality technology. He is fascinated by patterns, textures and shapes of flowers, influenced by sci-fi, alien, kawaii, beauty and extraterrestrial references. He loves to intersect his floral vein and influences with the fiction of the future and the world of digital fashion.
Allan had the opportunity to work with high profile clients across a broad range of industries like About You, Coach, Rag & Bone, BMW and Beats By Dre. His work has been featured by Kiko Mizuhara, Grimes, Lady Gaga, Yoon Ambush, Hana Truly, Brie Larson, Kaliuchis, NikkieTutorials and Rica De Marre to name a few. Allan Berger and his work have been featured in magazines like i-D, Vice, Dezeen, Flanelle, BURO247.
