LIFE of HEL (LOH), founded in 2021 by Jul Giulianelli is a web 2.5 manga project available on Ethereum & Cronos with Crypto.com.
LOH has partnered with major Japanese publishing house KADOKAWA for a pilot run of the first volume to be sold for $ 9.99 on KADOKAWA’s online platforms in Singapore and Malaysia, with international shipping available.
LOH's physical release backed by KADOKAWA, featuring their logo on the cover, opens the door to further publishing negotiations worldwide.
LIFE of HEL Announces Landmark Publishing Partnership
LIFE of HEL is honored to announce its first physical publishing partnership since its inception. For over a decade, the story of the Grim Reaper, HEL, languished unseen. In 2021, LOH founder Jul Giulianelli discovered sketches of the concept on social media, leading to a connection with the talented Mangaka NŌNE. Deeply impressed by the narrative and character development, Giulianelli recognized LIFE of HEL's immense potential.
A decision was made to upend the traditional publishing model by self-publishing this captivating tale for global manga and anime fans. While self-funding the initial stages, securing inkers, and producing the first volume, Giulianelli's vision always included web 2.5 integration and a strong desire for physical publication.
This vision now takes a significant step forward with LIFE of HEL's upcoming publication by KADOKAWA, a leading Japanese publishing conglomerate. Having initiated full-scale Web3 operability on Ethereum and Cronos blockchains with launchpad partner Crypto.com, Giulianelli proactively pursued communication with KADOKAWA, so the LIFE of HEL can unlock its full potential while simultaneously introducing new audiences to the possibilities of Web3.
“Coming from Web3 you are met with a lot of skepticism within ‘Web2’ manga and anime communities. This is why our first pilot run with KADOKAWA is a monumental step for the LOH franchise, not just in terms of credibility but also regarding access to new communities. We will be looking to unlock this potential step-by-step in the months to come.” - LIFE of HELWeb3 project founder, Jul Giulianelli
2024 marks a pivotal year for LIFE of HEL. Multiple volumes are slated for production, alongside the development of gamification and animation elements. However, Web3 will serve as the foundation for building a robust community, with a specific focus on attracting manga and anime enthusiasts in the coming year.
In a comedic twist on the afterlife, Life of Hel follows the disgraced Grim Reaper, Hel, who gets kicked out of their job and banished to the mortal world. Stuck among humans, Hel fixates on a single soul, Rēji, who has defied death again and again. A rivalry brews between them as Hel, seeking redemption, attempts to capture Rēji's elusive soul. The story offers a unique blend of fantasy and humor, exploring themes of mortality and purpose as a powerful being like Hel grapples with the everyday realities of human life.
